you'd like to pull in more sales and more profits with every web
marketing piece you create, check out this powerful promise from
from Bob Serling, the leading expert on high-profit, low-cost marketing...
you can increase your profits as much as 917%
with a simple, proven formula for creating much more effective web copy
concepts immediately shot our profit straight through the roof.
I increased my profit on one project by a very real 917%!"
National Response Corporation
Do all your web promotions
get the results you're really after? Are they as profitable as you'd like
them to be?
Even if your web
marketing pieces are doing alright -- wouldn't you like to increase your
results substantially, even by as much as 9 times?
One of Bob Serling's
clients did just that. Using what I'm about to show you, he increased
his profits by 917%. Many others increased their profits by 300% or more,
How have Bob's clients
managed to produce such remarkable results time and time again? And how
can you start enjoying similar results with your web marketing?
The answer is simple.
If you want to improve your sales and profits exponentially, the secret
to doing it is:
powerful concepts and copy!
It's really that
easy. Look, it doesn't matter how great your product or service is, how attractive
the design of your web site may be, what opt-in lists you're using, how
high you place in the search engines, or how unique any other component
of your web marketing might be.
It's all a waste
of time if you don't have the kind of powerful, compelling sales copy
that converts the maximum number of prospects to cash-paying customers.
The bottom line is
this: If you don't do an exceptional job of motivating your prospects
to take immediate action... if you bore them for one second... if you
confuse them... or don't do the strongest job possible of closing them
once you have their attention...
cheating yourself out of all
the profits you could be earning.
We, your Friends at small-business-BIG-PROFITS.com, are sure you know
from experience that this is absolutely true. Haven't you had days when
the traffic to your site broke all previous records -- but sales didn't
budge at all?
Or haven't you created
copy to revamp your home page or copy for a new promotion on your site
you were sure would sell like crazy -- only to have it fail dismally?
Bob has heard this
story many times before -- because over 90% of his clients tell him they've
been through this.
They also tell him
they wish they were much better at writing web copy. Or they knew more
about how to effectively judge and improve the copy they get from copywriters
Here's How To Put An End To Poor Results
-- And Start Increasing Your Sales And Profits Right Away
If you'd like to
put an end to the dismal results you've been getting... if you'd like
to be able to write the kind of copy that makes products disappear off
the shelves and sells services like crazy... if you'd like to super-charge
the performance of every web marketing piece you create, we've got good
news for you.
Bob has just created
a powerful new program that will show you, step-by-step, everything you
need to know to craft the tightest, most compelling copy imaginable. Copy
that sells and sells -- then sells some more!
It's called Power
Copywriting For The Internet -- A Step-By-Step Guide To Writing Million-Dollar
One thing you should
know. This program is unlike anything you've ever seen. You see, after
following the rules all the so-called web marketing experts promote for
creating copy -- and suffering from extremely poor sales as a result --
Bob decided to do things completely differently.
He decided to turn
things upside down, inside out, mercilessly kill what didn't work, keep
only those few things that proved they produce actual sales... and "marry"
all of this to what he had learned as a highly paid direct response copywriter.
Once Bob came up
with his web copy "power formula," he put it to the test the
only place it really counts -- in the market place. To be perfectly frank,
not all of it worked. But most of it proved exceptionally successful.
So Bob went back
to the drawing board, tweaked things here, fine-tuned things there, and
continued to test and refine his "power formula" until it performed
like crazy. Then he tested some more.
You Get Tested, Proven Techniques... Not Some
Useless Ivory-Tower Academic Theory
All this testing
paid off handsomely. Because what Bob ended up with was a web copy "power
formula" that's been exceptionally more profitable than anything
else he ever tried.
For example, perhaps
you saw his recent web promotion for a teleconference call on web marketing.
That promotion was created in just a few hours using the template for
his "power formula".
How well did it do?
It brought in a whopping 7% response. And I mean 7% of all people who
received the promotion signed up for the conference call at $197 per person.
Compare that to the
meager 0.5% response that's the industry standard for web marketing, even
for products that sell for far less than what the teleconference call
sold for. That's a 1400% increase in sales!
Bob worked 18 months
and invested hundreds of thousands of dollars to test and perfect this
powerful approach. Now, for the first time, he's taken the entire formula
and broken it down step-by-step into a simple recipe anyone can follow
to produce record-breaking sales. It's all there in Bob's new program,
Power Copywriting For The Internet.
Now, we could tell
you about all the great results I know you'll get by using this program.
But instead, we're going to let Bob's own clients show you in hard dollars
and cents just how well his copy techniques work.
Here's How Profitable The Copywriting "Power Formula"
Has Been For Bob Serling's Clients
concepts immediately shot our profit straight through the roof.
I increased my profit on one project by a very real 917%!"
National Response Corporation
strategy alone -- that took me all of five minutes to apply -- increased
my day-to-day profits by a hefty 38%. Other strategies have kept
my business in a continuing growth cycle, to the point where my
profits have more than doubled."
Ashland Equities, Inc.
made copy changes for our catalog. The results were phenomenal.
When you consider how much money Bob actually made for us, his services
are one of the best bargains I've ever come across."
letter went to prospects who have never even heard of us. So far
we have a 3% response. Plus, we don't have all of the responses
in yet because of a holiday. Not only is that higher than anything
we've ever done, it's really something when you consider we're selling
a very high-ticket item."
Ballantyne, Marketing Director
Rushton International Engineering
successful package, which we still use, contains a sales letter
that Bob wrote nine years ago! It's helped us make Book Marketing
Update, the number one newsletter for book publishers and publicists.
A lot of copywriters can make a strong logical sales argument, but
Bob also has a real knack for presenting things in an exceptionally
emotional and persuasive way which makes a HUGE difference in your
Book Marketing Update
Bradley Communications Corp
been successfully direct marketing products for 5 years now, and
I've seen just about every course on the subject and have studied
just about every good direct marketer out there. One of the very
best copywriters I know is Bob Serling. He does the most difficult
task of all which is writing credibly about your product, while
at the same time creating such fervent desire in the prospect that
they pick up and order immediately! To get a complete stranger (who
didn't know anything about your product) to go from indifferent
to frothing over with desire in the span of 2 3 pages, is a rare
and amazing skill indeed. Bob Serling has this rare talent."
Cummings Marketing Group
increased our gross sales by 714% for this product line almost overnight.
Then I put the sales letter up on our web site and it's bringing
in 6-figures annually with almost no effort on our part whatsoever."
Prospecting & Marketing Institute, Inc.
If you'd like to
start getting similar results, Power Copywriting For The Internet
is for you. Whether you're completely new to writing web copy or
a seasoned pro, these techniques will have a powerful impact on your sales
A Unique Approach Makes It Easy To Write Powerful Web Copy
The biggest complaint
many new web marketers have is that all the books they read on copywriting
tell them "what" to do but don't show them how to do it. Power
Copywriting For The Internet is different.
It's set up as a
step-by-step program that shows you everything from start to finish on
how to craft powerful, compelling web copy.
First, each step
of the "power formula" is laid out in complete detail. Bob leaves
no step unturned. The entire process is revealed in comprehensive detail,
giving you a paint-by-numbers model you can plug in any time you want
to create highly profitable web copy.
But it doesn't just
stop there. You see, after Bob carefully explains each step of his power
formula, he kicks the whole process up another notch. The next section
of the program is in a workshop format. This gives you a comprehensive
demonstration of the entire formula in action.
First Annotated Web Copy Workshop --
Key To Consistent Success
While designing this
program, Bob started thinking about a very elusive problem so many of
his clients told him they were troubled by. They told him they could recognize
a good -- or even great -- ad or marketing piece when they saw one. But
they didn't know what made it great.
They told Bob it
would help them make more money if a copywriter would dissect a proven
web marketing piece, block by block, to show precisely what he was thinking
when he wrote every component.
So Bob agreed to
do just that. He took one of his most successful promotions and broke
it down block by block to show you every last detail of how it was created.
As he proceeds through each block of the promotion, he fully explains
every strategy and technique and answers every question you could imagine
to get to the heart of how to create highly profitable web copy.
Bob puts every detail
under the microscope -- so you can see precisely how to use every tip,
trick, and technique in the power formula to its full advantage.
You'll see exactly
what Bob's strategy was, the reasoning behind the structure he chose,
which key selling points he focuses on, as well as why and in what order.
And you'll get precise instructions on how to plug in the "recipe"
to successfully sell any product or service.
For the first time
anywhere, you'll have an insider's opportunity to understand every key
factor of a highly effective sales piece. And you'll be able to take the
hands-on lessons and apply them to your own web marketing pieces for spectacular
Here's a quick look
at just some of the powerful advantages you'll gain from this unique,
from the 31-Step Internet Copywriting Power Formula.
Web copy requires its own unique approach in order to be as successful
as possible. Customers have become more sophisticated and much more
skeptical when it comes to advertising, especially on the Net. So it's
essential that you get things right the first time, or else you'll lose
the chance of making a sale forever.
This doesn't have to happen to you. By understanding and applying these
31 simple yet ingenious steps, you'll be able to create powerful Internet
marketing copy that brings in more traffic, closes more sales, and substantially
increases your profits. You'll have a distinct advantage you can use
to capture a larger share of your market -- and leave your competitors
in the dust!
the real differences between online copy and offline copy. There
are a lot of myths and rumors about what works online and what doesn't.
Bob clears them all up for you in short order.
How is online
copy similar to offline? How is it different? And what components make
your Internet copy the most profitable? You'll find out what's a waste
of time and energy, what to avoid at all costs, and what you must have
to maximize your online sales.
kick your sales copy up another notch by understanding the
one crucial component for producing riveting copy that nearly writes
itself. You'll be shocked when you discover this component. I'll tell
you this: It's by far the most important thing you can do to improve
the selling power of your Internet copy. Yet it's almost never used
by even the most seasoned copywriters.
Pre-Requisites" -- what you must have in place
before you ever write a word of copy. Getting your prospects to respond
is nearly a done deal when you have these components in place. But without
them, you expose your marketing to far more risk than necessary. Don't
put your sales at risk. Plug these components in and watch your sales
rocket up the charts.
- How to
create headlines that compel almost any reasonable prospect to stop
and read your marketing piece. Headlines are one of the most
important components of any marketing piece. Years of testing have proven
that a single headline change can increase your results by as much as
Yet most of
the headline formulas being taught today are completely useless. If
there's too much hype... if you bore your prospects... if the message
isn't crystal clear with the most impact possible... you're done for.
Find out everything you need to create powerful, believable, high-impact
headlines and start enjoying increased profits right away.
- The inside
secret of Pre-emptive Strike Credibility. More sales are lost
within the first page or two of copy than you could possibly imagine.
This is truly a shame, since it doesn't have to happen. Find out how
to use Pre-emptive Strike Credibility to turn this situation around
entirely, get prospects to treat you like a trusted advisor, and increase
your sales in record time.
- Gain another
crucial advantage by understanding "Power Words" and "Deadly
Words." Some words are absolutely golden. Others can instantly
flush all your time, effort, and money down the drain.
your sales when you know which words add maximum selling power to your
copy -- and which words to avoid like the plague.
how to avoid crucial copywriting errors that doom your promotions
to be shot directly to the recycled file or trash bin. These days, one
thing is certain. The marketplace is unforgiving. If your copy slows
your prospects down, confuses them, doesn't hammer home the benefits
as powerfully as possible, or makes them work too hard -- you're doomed.
crucial errors you absolutely have to avoid at all costs. And find out
how to turn them around and add yet even more weapons to your Internet
the selling power of all your copy by creating maximum response
offers. We want let you in on a major secret. In today's market, your offer
makes or breaks your success. Crafting a powerful, highly profitable
offer is easy when you understand how. You'll get comprehensive details
on how to do just that and start enjoying greater sales volume right
the immense selling power of the only two things people really buy.
The simple fact is, people really only buy two things -- solutions to
their worst problems, or ways to achieve their most important goals.
Get complete, step-by-step details on how to imbed these powerful motivators
into all your copy, resulting in even greater levels of sales.
- How to
use Bob's proprietary "piggyback" offer technique to add 30%
or more profit to every sale you make. This is so simple, you
can have it up and running in less than half an hour. Yet it will produce
additional profits for you day-in and day-out for years to come.
- Bump your
sales up another notch with the "inverted piggyback" offer
technique. This takes the prior technique one step further
with often incredible results. You'll see how Bob has used it time and
time again to increase profits as much as 70% -- all for about 5 minutes
of additional work.
- How to
use "Power Packaging" to increase your sales by 50% or more.
Over the past 16 years, Bob has invested hundreds of thousands
of dollars to determine which factors truly have a substantial impact
on sales. One of the most effective and inexpensive to implement techniques
he developed is "Power Packaging." In this course, he shows
you how easy it is to blend this powerful strategy into your copy and
gain impressive sales increases overnight.
- How an
ingeniously simple technique called "shifting the risk" can
double or triple your sales immediately. One of the greatest
barriers to making the sale is your prospect's natural skepticism. They've
been lied to, cheated, and burned by unscrupulous businesses more times
than they care to remember.
Bob shows you how
to overcome this serious problem by "shifting the risk" completely
off the customer and onto you -- plus how to eliminate almost all real
risk at the same time, and double or even triple your sales.
- And there's
much more -- including all of Bob's insider techniques for
writing powerful sentences and paragraphs... how to identify your most
compelling benefits... how to make optimum use of visuals and graphics...
how to check copy to make sure it will sell before you ever invest a
cent in it... proven testing methods for squeezing every last dime of
profit out of your copy... and even more than we have room to go into
Bob reveals every
last strategy and technique he's used to sell literally millions of dollars
worth of products and services on the Internet. No holds barred.
Let me put it this
way. Regardless of whether you're a complete beginner who has never written
a single word of copy or a seasoned pro who writes copy for a living,
this intensive training will turn you into a master of maximum sales,
maximum profit Internet copy.
You'll never again
have to spin your wheels writing and rewriting your copy. You'll never
again have to settle for poor results because of lukewarm copy. Power
Copywriting For The Internet gives you all the tools you need to
create top flight copy that delivers maximum sales and maximum profits.
With that in mind,
let's take a look at all of the components of the program.
What's Included In This Innovative Program
This in-depth program
gives you a multitude of powerful advantages. You get everything we've
just covered above, plus much more, in the following components:
Copywriting For The Internet -- A Step-By-Step Guide
To Writing Million-Dollar Advertising Copy
149-page book in downloadable pdf format is the foundation of the entire program. Everything we've
just described above is covered in complete detail. Most marketing material
tells you what to do and very little else. That's not the case here. Not
only are you told what to do, the reasoning behind every step you take
is thoroughly explained. And, most important of all, you are given complete
step-by-step details showing you precisely how to carry out each step.
At the same time,
Bob has kept it as lean and tight as possible. He doesn't waste a minute
of your valuable time with useless fluff or filler.
In addition, the
annotated workshop takes you through the actual creation of a highly profitable
web marketing piece, giving you a paint-by-numbers model you can use to
create your own successful promotions.
That in itself is
quite a lot. But it's just the beginning. You see, this is simply the
most comprehensive package you could ever ask for. Nothing has been left
for you to wonder about.
In addition to Bob's
own advice on high-profit copywriting, he's interviewed five of the sharpest,
most successful marketers on the Internet to bring you even more powerful
advice you can take to the bank.
In five separate,
one-hour interviews, Declan Dunn, Audri Lanford, Corey Rudl, Marlon Sanders,
and Joe Vitale bring you dozens of ways to make your Internet copywriting
and marketing more successful. Here's just a portion of what's covered:
- The best ways
to drive major traffic to your web site
- The single most
important marketing method for succeeding on the Internet
- Incredibly effective
low-cost and no-cost marketing techniques
- How online copy
differs from traditional copy - if you don't follow some basic rules,
you're wasting your time and money
- The best ways to
structure an online offer
- Hard facts on what
sells and what doesn't sell online
- Impressive success
stories of companies you've never heard of
- Common mistakes
- How to cash in
with affiliate programs
- What the future
holds for Internet marketing.
- And much, much
Now, here's a little
more information on the 5 featured experts:
#1: Interview with Declan Dunn
Declan is a leading
authority on substantially increasing your sales with affiliate programs.
And he's also one of the most effective Internet marketers and copywriters
you'll ever meet. A widely sought-after speaker and consultant to companies
like PriceLine, CNET, and Travelocity, as well as hundreds of small to
medium-sized businesses, Declan brings a wealth of practical, proven techniques
to this interview.
#2: Interview with Audri Lanford
Audri Lanford is
the CEO of NETrageous, Inc., and has one of the most successful sites
on the Internet. Her vast knowledge of copywriting and marketing on the
Net has garnered coverage in over 100 publications including the Wall
Street Journal, Forbes, and Business Week. A master of proven, low-cost
web marketing techniques, Audri reveals powerful strategies and techniques
you can use to start making more sales immediately.
#3: Interview with Corey Rudl
Corey Rudl brings
in over 1.8 million visitors to his web sites every month -- which produce
annual sales of over $6.6 million. So you can bet he knows Internet copywriting
and marketing just about as well as anyone on the Net. Corey shines in
this interview, revealing dozens of inexpensive and unconventional ways
to dramatically increase your success on the Net.
#4: Interview with Marlon Sanders
Marlon Sanders has
written some of the most successful web marketing promotions on the Net.
His client list reads like a "Who's Who" of e-commerce. Plus,
Marlon has his own successful site that brings in thousands of dollars
in sales daily -- and requires only about an hour of Marlon's time each
day. You won't want to miss the powerful information Marlon shares in
this stellar interview.
#5: Interview with Joe Vitale
Joe Vitale was one
of the first copywriters to pioneer successful writing techniques specifically
for the Internet. He's the author of some of the best books available
on marketing including "Cyberwriting" which you can get from
Amazon.com. In this no-holds-barred interview, Joe reveals a load of secrets
for making your Internet copy and marketing produce results beyond your
It's Easy To Get Started
started couldn't be easier. The cost of this powerful business-building
program is just $147. (That's a full TEN Bucks LESS than you'll find it anywhere else!!) That
includes Bob's complete "power formula," the annotated workshop
session, and all 5 bonuses.
Even though the price
is extremely reasonable, here's what's really important. If this program
was just another set of "tell you what to do" techniques without
showing you precisely how to do it... another light-weight program that
just leaves you broke and frustrated, it wouldn't matter what the price
is. It wouldn't be worth it.
But if you can know
with complete certainty that every web marketing piece you write will
successfully achieve your goal, whether it's getting a steady new stream
of new customers... doubling or tripling your revenues... cashing in with
lucrative backend sales... or whatever your specific marketing goal may
be... and having the skill to do this year after year for as long as you're
in business, what is that actually worth to you?
We can't put an exact
dollar figure on it for you -- only you can do that. But we can tell you
this: at $147 (TEN Bucks less than you'll find it anywhere else!!), this program
could very possibly be the best bargain and the best investment you'll
To get on track to
making all of your Internet marketing as profitable as possible, here's the easy way to order:
Take This Up Another Notch -- We Invite You To Fully Test
This Program While Putting All Of The Risk Entirely On Us
Now, in case you
have any lingering doubts whatsoever, we want to make it foolproof for
you. You see, we completely guarantee that Bob's unique approach to Internet
copywriting will build your business like nothing else you've ever seen.
You've already heard
what his clients have to say about how much they've profited. So here's
what we'd like you to do. Use Bob's copywriting "power formula"
for yourself for one full year with no risk whatsoever. The risk is completely
You can "test
drive" the power formula as many times as you like. Since the entire
formula is easy to apply and costs very little to put into action, it
will be a breeze to get in dozens of no-cost or low-cost tests.
Success Is Completely Backed By Our No-Nonsense Guarantee
If you apply this
formula (or even parts of it) and it doesn't perform every bit as well
as we've promised... if you don't produce thousands of dollars in extra
profit you never would have seen without this program... or if you're
ever unhappy with the program for any reason... we will promptly write
you a check refunding every cent you invested. And all of the bonuses
are yours to keep.
By the way, this
guarantee is in effect up until the final minute of the final day of the
12 month guarantee period. That's how confident we are that Bob's Internet
copywriting "power formula" will change forever the way you
create all your web promotions, and contribute mightily to your bottom
Control Of How Profitable Your Web
Marketing Can Be - Starting Today!
You already know
what a difference truly powerful sales copy can make.
copy produces weak, ineffective results. Worse yet, it can absolutely
flatten your sales and profits.
copy has the ability to deliver exceptional profits. And we're sure that's
the kind of result you're really after.
From the moment you
start using Power Copywriting For The Internet, you'll eliminate
having to worry about the quality of your copy. This program will give
you the skills to create powerful, highly profitable copy time and time
again. And if you use outside writers, you'll have the ability to know
right from the get go whether or not your writer has delivered a high-profit
Don't wait. Take
a minute and place your order right now. Power Copywriting For The
Internet will give you the crucial skills you need to substantially
increase your sales starting today. And year after year for as long as
you're in business.
Your Friends at,
P.S. Remember, the
risk is entirely on us. By acting right now, you get the complete program,
all 5 powerful bonuses, and you have 12 full months to prove to yourself
that it works as well as we've promised.
Plus, it's incredibly
easy to put into action. All it takes to convert your weak, ineffective
marketing pieces into major winners is applying a few of these simple
Why cheat yourself
out of all the profit you're entitled to? To get on a fast track to greater
sales and profits, place your order right now.