What makes this program so
different, and so much more successful, than traditional marketing? It's
a unique approach called Reverse Marketing. An approach that actually
gets clients to seek you out rather than you soliciting their business.
This approach is dignified, simple to implement, and works like nothing
else you've ever seen.
practical Reverse Marketing techniques shared
have significantly increased revenues and profits for our business.
Sales are up by over 40% in just 3 months and we've only
implemented a third of your strategies so far!"
Evenson & Associates
News For People Who Hate Marketing
Do you hate the very
idea of marketing? We don't blame you. What most people call marketing
is really nothing more than thinly veiled "hucksterism." But
the great news is, that type of slick approach does not work to
effectively market professional services.
Instead, every Reverse
Marketing technique is consistent with the professional way you conduct
your business. Plus, these highly successful techniques are remarkably
easy to use right from the start.
There are no cold
calls, no lurid ads, no relying on professional associations to generate
leads for you, and no sub-contracting to larger firms. That's because
How To Market Your Way To A Million-Dollar Professional Service Practice
is an altogether different approach to marketing. And it's extremely effective
-- so effective, that other service professionals who have used these
little-known techniques tell me they now see no upward limit to their
increased client base and profits.
In a minute, I'll
give you the complete details on how these little-known secrets can build
your client roster to overflowing in record time. But first, I'm going
to let some of the service professionals Bob has helped to build thriving
practices tell you in their own words how successful the techniques in
this program have been for them.
How Profitable These Strategies And Techniques
Have Been -- In Hard Dollars And Cents!
The following case
studies will give you a better handle on how easy it really is to substantially
grow your business quickly, safely, and with very little expense:
is a professional in the financial services industry. Although
his practice was reasonably successful, he knew his business had
the potential to capture a greater market share and increase its
simple strategy alone -- that took me all of five minutes to apply
-- increased my day-to-day profits by a hefty 38%. Other strategies
have kept my business in a continuing growth cycle, to the point
where my profits have more than doubled."
Ashland Equities, Inc.
Don Alm is an advertising consultant who was looking to increase
his profits fast.
crystallized my thinking. As the result of just one of your techniques,
I was able to make an instant $14,857! Thanks for your wisdom."
Dr. Michael Anderson teaches other health professionals practice
management and patient retention strategies. An excellent marketer
in his own right, here's what he has to say about the profitable
effect of these strategies.
I am expecting at least a 200% growth in my business!"
Michael Anderson, President
Brad Petersen runs a highly successful direct marketing agency.
Even with his extensive knowledge of successful marketing, he
was able to use this new approach to grow his profits substantially.
advice has already put an extra $40,000 in my pocket in less than
Brian Keith Voiles is one of the best-known direct response
copywriters in the business today. Few people know that much of
the rapid success Brian has enjoyed can be attributed to the strategies
and techniques in this program.
three years my business has grown from $32,000 in annual sales
to just over $114,000 in the first nine months of this year. None
of this would have ever happened if it weren't for your generosity
in sharing your advice and valuable information with me."
Keith Voiles, President
Brian Keith and Company
Gary Halbert is recognized as one of the top direct response
copywriters in the world. He's well known for many famous, highly
successful direct marketing campaigns, including a sales letter
that has been mailed over 700 million times! Here's Gary's take
on these strategies.
the first 15 minutes, I got one idea worth at least $100,000 in
The Gary Halbert Letter
Pamela Yellen offers sales and marketing training to a variety
of industries. She recently used some of these techniques to create
a more effective lead generation program and improve the conversion
ratio of leads to sales. The overall gain was a phenomenal boost
in profits of nearly 300%.
be happier with the increases we've gained by acting on your advice.
Judging by the phenomenal results, you might think that these
ideas are high-tech or difficult to implement. Nothing could be
further from the truth. They are simple, practical, and extremely
easy to use."
Prospecting & Marketing Institute, Inc.
You could be getting
similar or even better results. All it takes is applying a few of the
simple, innovative Reverse Marketing techniques you'll discover
in How To Market Your Way To A Million Dollar Professional Services
Everything you need
to know to quickly and safely build a thriving, million dollar practice
is revealed in complete, step-by-step detail. Here's an overview of what's
included in this comprehensive program:
Are The Advantages You'll Gain
How to bring a constant, steady flow of new clients
into your business. Discover how to use powerful Reverse
Marketing techniques to get hundreds, even thousands of clients
to come to you instead of you soliciting their business. Clients
who contact you first are already predisposed to buy from you -- so
your sales and profits increase dramatically with less advertising expense
Discover the simple secret to increasing your
sales by 50%, 100%, and far more in the next 6 to 12 months.
This set of powerful, yet simple techniques is so grounded in common
sense, you'll kick yourself for not having recognized them sooner.
Why the real money in any business is in repeat
sales to your existing clients. Ever
wonder how book and CD clubs can give you your first selections free
and all following selections at substantial discounts and still make
money? The truth is, they're profiting like crazy. You'll discover why
repeat sales are the easiest, most inexpensive sales to make. And you'll
get a complete toolkit for maximizing this powerful strategy for your
A simple, foolproof way to predetermine whether
any ad or promotion you're considering using will be a success or failure
before you ever invest a dime in it. Now you can bring
in all the new business you need without wasting money needlessly.
Discover what clients really buy.
This shocking secret can turn your business around in a hurry. Like
a ship without a rudder, if you don't understand and apply this principle,
your business will drift aimlessly.
the myth of "having the best service" can flatten your sales.
Why do so many businesses that offer excellent services fail or barely
manage to make ends meet from month to month? And why do some of your
competitors, whose services can't hold a candle to yours, sell more
than you do? Because to thrive in business, you must be able to market
effectively. Discover how to build an efficient marketing engine that
consistently drives your sales and profits to new levels.
Proven ways to multiply the results you get from
every dollar you spend on marketing, sales, and promotions.
You'll never have to settle for a lukewarm, one-to-one return again.
Every marketing dollar you spend will now do the job of 3, 5, or 10
Learn how an ingenious technique called "shifting-the-risk"
can result in very real sales increases of as much as 400% for almost
any service imaginable. This
is one of the simplest, safest techniques for getting as many new clients
as you can possibly handle.
How to create a riveting Core Benefit Statement
and use it to double your client base in record time. Take
this quick quiz: In one sentence, write down the core benefit you give
your clients that no one else does. Can't do it? Then you're cheating
yourself out of your full profit potential.
How to save huge sums on all your ads and promotions.
Using these techniques can often slash your advertising costs by 20
to 80 percent.
A crash course in writing powerful advertising
copy. Most advertising copy is weak and ineffective. But
a powerful, ethical approach called "client-sells-client"
copy makes sure you get the kind of copy that pulls prospects in, makes
them want to read every word, and converts them to paying clients.
Discover why dirt-cheap "low-tech" research
vastly outperforms complex, time-consuming methods. You'll find out how to quickly and easily determine the
real reasons why people buy from you -- and how to use that key information
to bring even more new clients and dramatically increase your profits.
Referrals are the most effective way to get highly
qualified leads for your business. Discover a simple, dignified
way to get both active and inactive clients, other businesses, even
prospects who never do business with you to send you as many referrals
as you can handle.
A simple, five-minute change in your advertising
copy can bring in tons of new business and result in windfall profits.
Once you know exactly how and when to make this change, the sky's the
How to find at least four new pockets of profit
hidden within your business, and
capitalize on them immediately. You could start banking these untapped
profits in a matter of days.
Want to sell more of your services?
Here's a secret you should know: Credibility is the crucial factor
in the selling of any service. Discover how to get and effectively use
all the credibility you'll ever need. Plus, how to ethically "borrow"
another company's credibility and use it to sell tons of your
WARNING: One seemingly innocent marketing
situation can flatten your sales and put you out of business in short
order. Learn how to identify it before it happens and avoid it like
How to convert clients from being one-shot buyers
into eager, repeat clients who buy from you again and again.
Your business will experience a quantum leap in growth when you know
how to upgrade clients from a single sale to a steady stream of ongoing,
How to weed out and systematically "fire"
clients who are difficult, don't value your services, or
don't pay on time. And how to replace them with high-quality clients
who are a pleasure to do business with.
What L.L Bean knows that not one business owner
in a thousand is aware of. Once you understand this breakthrough
concept and apply it to your own marketing, you'll be able to run circles
around your competition.
Free publicity has turned many small businesses
into huge corporations almost overnight (remember the Pet Rock?). You'll get complete details on using this invaluable form
of marketing on both local and national levels to add major profits
to your bottom line.
Discover seven powerful words that will turn your
marketing around completely. This single concept alone will
completely alter the way you view marketing. You'll shed old, useless
procedures and streamline your marketing to a finely-tuned source of
Master a simple, fast-acting technique
that turns client complaints and refund requests into big profits for
an amazingly simple, solid technique that will put an immediate
end to slow periods in your business -- even when times are tough!
to use upgrade sales to reap the untapped profits hidden in your business.
This technique is so easy to use, you can have it up and bringing in
untapped profits in just twenty minutes. Plus, it's absolutely foolproof.
I've never seen any business that used it fail to increase their profits.
You'll get all the nuts-and-bolts details with specific examples of
how to use it to start selling more of your services right away.
little-known strategy that lets you dominate market share in any target
market. Prospects and clients will now see you as the
key resource in your field. So they won't even consider buying from
anyone else... and they'll refer business associates, friends, neighbors,
and relatives to you like crazy.
how to mine the profits hidden in your client base -- without
any "hard sell" tactics whatsoever. You'll learn
how to do tens of thousands dollars more business with your clients
-- and have them thank you for it.
your sales up another level with endorsed marketing. You'll
get simple, proven endorsement techniques with detailed examples you
can easily adapt to capitalize on your market. These powerful techniques
alone, almost never used by the vast majority of businesses, could easily
put an end to weak sales volume forever. Using the examples provided
in the program, you can have this technique up and bringing in new sales
in one week.
to quickly determine which target markets have the best potential for
you. Don't waste time and money on shallow markets. This
technique makes sure you're getting maximum return for all your marketing
How to become the recognized leader in your industry.
It's far easier than you might think and the impact on your bottom line
can be immense.
you make the two most dangerous mistakes that can easily sabotage your
advertising and marketing? Find out if they're damaging your
business and learn how to put an end to them forever.
your direct mail. Most direct mail strategies get 1/2 to
1% response. That doesn't cut it in today's competitive marketplace.
You'll learn everything you need to know to consistently get an impressive
4% to 13% response -- and not for prospects requesting more information,
but for actual clients who are ready to engage your services.
how to create a powerful Core Benefit Statement that will place you
head and shoulders above all your competition, resulting in more new
clients, increased repeat business with existing clients, and a steady
stream of highly qualified referrals.
Profit from "Instant Expertise" Information
Products. Find out how to create a complete information product
in three hours or less that will generate a steady flow of highly qualified
leads in any industry.
Increase your sales with the Reverse Marketing
Profit Ladder. Here's a simple, dignified tool for quickly
upgrading prospects from "just interested" to paying clients.
Add a lucrative income stream to your business
with Sponsored Expertise. Find out how to get strategic partners
to promote your services to hundreds of highly qualified prospective
clients. Plus, how to insure that your sponsoring partners use the exact
message you want to maximize your sales and profits.
Sell more of your services with Showcase Seminars.
This is an ingenious way to get prospects to actually pay you to decide
whether they want to do business with you. I'll also show you how to
get the maximum number of your attendees to line up and buy your services
impressive results with Reversed Perspective Advertising.
Nothing will kill your advertising efforts quicker than the traditional
approach to creating ads, prospecting letters, and sales letters. Reversed
Perspective Advertising is a unique method that eliminates the most
common problems from traditional advertising and makes all your advertising
much more effective. Never settle for disappointing results again!
much, much more!
Spinning Your Wheels --
The Success You've Worked
So Hard To Achieve Can Now Be Yours
a partial overview of the program. There's actually much more than we have
room to cover in this letter, but we;re sure you get the picture.
important point is this: There is now a dignified, easy-to-use program
you can use to achieve the success you really deserve. How To Market
Your Way To A Million-Dollar Professional Service Practice gives you
the proven, practical tools you need to double or triple your client base.
Reverse Marketing strategies and techniques have helped service
professionals in a wide variety of disciplines to increase their sales
and profits. These techniques have been successfully used by consultants...
financial professionals... accountants... computer professionals... baseball
and basketball coaches... professional speakers... investment counselors...
heating and air conditioning service companies... insurance agents...
mortgage brokers... marketing consultants... sales trainers... motivational
trainers... web site designers... physical therapists... chiropractors...
seminar presenters... graphic artists... and more. Bottom line, these
techniques work for marketing nearly any service imaginable.
the Reverse Marketing techniques work equally well for all sizes
of companies ranging from start-ups to medium-size businesses to Fortune
500 corporations. Whether you're a complete beginner at marketing your
services or a seasoned pro, this program will give you a powerful arsenal
of tools for bringing in, and keeping, a steady stream of high-quality
that in mind, let's take a look at all of the components of the program.
What's Included In This Innovative Program
This in-depth program
gives you a multitude of powerful advantages. You get everything I've
just covered above, plus much more, in the following components:
How To Market Your
Way To A Million Dollar Professional Services Practice
288-page manual is the foundation of the entire program. Everything I've
just shown you is covered in complete detail. Most marketing material
tells you what to do and very little else. That's not the case
here. Not only are you told what to do, the reasoning behind every step
you take is thoroughly explained. And, most important of all, you are
given complete step-by-step details showing you precisely how to
carry out each step.
In addition, the manual
has dozens of actual ads, lead generation pieces, marketing plans, and
other marketing documents that have sold millions of dollars worth of
professional services. You're free to copy them, change them, or use them
any way you want to be as successful as possible in your own professional
That in itself is
quite a lot. But it's just the tip of the iceberg. You see, Bob has put
together the most comprehensive package you could ever ask for. Nothing
has been left for you to wonder about. Take a look at these business-building
#1: Convenient Answers To All Your Questions
Even with everything
you get, because this information is so new to you, you may still have
questions you'd like answered. Here's a powerful solution.
Bob recorded four
hours on audio CD of live questions and answers with other service professionals
just like you who have used this remarkable program to achieve the success
they deserve. Just like you, they had little or no background in marketing.
You'll get four full
hours of audio featuring just about every question and answer you could
possibly think of. Everything from the best ways to start marketing your
services... to how to get dozens of highly qualified clients to contact
you... actual Ideal Customer Profiles... shortcuts to powerful Core
Benefit Statements... how to increase your rates without losing a single
client... dignified lead generation techniques that work like magic...
selling your services on the web... which marketing techniques to use
for almost every situation imaginable... dozens of tips, strategies, and
techniques for making your practice as profitable as possible... plus
much, much more than we possibly have room to list here.
This 4-CD program
is called Secrets Of Successfully Marketing Your Professional Services.
On its own, this powerful program sells for $137. But it's yours free
as part of this comprehensive program.
#2: The Million Dollar Practice Advertising Arsenal
This is a huge collection
of all the ads, sales letters, promotions, telephone scripts, press releases,
joint venture agreements, and everything else you'll ever need to fuel
your million-dollar professional services practice. These are actual,
successful marketing pieces, not some hypothetical textbook examples.
Each piece has been
used to produce hundreds of thousands of dollars in real business. You
also get a complete guide with precise instructions for how and when to
use each powerful marketing piece. On its own, this powerful resource
will pay you back many times over the entire cost of the program. And
normally, it's priced at $175. But you get it free as part of the
#3: Opportunity Cycle Selling
This special report
reveals a unique method for making sure you're in front of your clients
when they want to buy, not just when you want to sell. Studies
have shown that 80% of all clients buy the service they inquire about
-- but not from the original firm they first spoke to. That's because
most service professionals drop a prospect who isn't ready to buy right
If you market this
way, you're missing out on an immense, untapped resource. Opportunity
Cycle Selling is a simple, inexpensive way to guide your prospects up
the selling ladder -- from suspect to prospect to long-term client.
#4: The Quick-Start Guide To
Marketing Your Professional Services
After seeing everything
you get so far, you may be asking yourself, "Where do I start? How do
I know which techniques will actually work best for marketing my services?"
Don't worry, Bob's
got you covered. This special guide is specifically designed to give you
a simple step-by-step approach for doubling your client base in just six
to twelve months. Bob has taken all the guess work out of it for you.
You get a detailed, easy-to-implement plan that will let you hit the ground
running and start increasing your profits from day one.
Easy To Get Started
Getting started couldn't
be easier. The cost of this business-building program is just $175.
That includes the comprehensive course manual and all 4 bonuses.
Even though the price
is extremely reasonable (about the cost of dinner for two at a four-star
restaurant), here's what's really important. If this program was just
another set of telemarketing, cold calling, beat-the-pavement-and-hope-for-the-best
techniques that leave you broke and frustrated, it wouldn't matter what
the price was.
But if you can get
a steady new stream of new clients, double or triple your revenues, and
continue to grow your practice year after year for as long as you're in
business, what is that actually worth to you?
We can't put an exact
dollar figure on it for you -- only you can do that. But we can tell you
this: at $175, this program
could very possibly be the best bargain and the best investment you'll
To get on track to
making your practice as profitable as possible,
"Sweeten The Deal" Even More -- We Invite You
To Put All Of The Risk Entirely On Us
Now, in case you
have any lingering doubts whatsoever, we want to make it foolproof for
you. You see, we completely guarantee that these Reverse Marketing
techniques will build your service business like nothing else you've ever
You've already heard
what Bob's clients have to say about how much they've profited. So here's
what we'd like you to do. Use these techniques for yourself for one full
year with no risk whatsoever. The risk is completely ours.
You can "test drive"
every one of these proven techniques as many times as you like. Since
all of them are easy and cost very little to put into action, it will
be a breeze to get in dozens of no-cost or low-cost tests.
Success Is Completely Backed
By Our No-Nonsense Guarantee
If you apply just a few of these techniques and they don't perform every
bit as well as we've promised... if you don't produce thousands of dollars
in extra profit you never would have seen without this program... if you're
ever unhappy with the program for any reason... we will promptly write
you a check refunding every cent you invested. And all of the bonuses
are yours to keep.
By the way, this guarantee
is in effect up until the final minute of the final day of the 12 month
guarantee period. That's how confident we are that Bob Serling's Reverse Marketing
techniques will change forever the way you market your practice and contribute
mightily to your bottom line.
blown away! Even though I'm just a few sections into the program,
I've already received much more than I paid. The detailed, practical
material has given me dozens of solid ideas for taking my business
to the next level. Thanks so much for delivering on your promises."
Focus On Sales of Savannah, GA
Settle For Less Than What You Should Be Making
-- Do Something About It Today
Now that you know
what's possible, you'll never again have to struggle to make a decent
living even though you deliver excellent services.
You can now get all
the highly-qualified clients you need to come to you... you can
close far more sales without resorting to undignified, high-pressure tactics...
you can regain control of your practice so you're running your business
rather than it running you... you can take more vacation time and have
more time to spend doing the things you really enjoy.
In short, you can
restore the joy of doing business and pay yourself handsomely all in the
Don't wait. Take a
minute and place your order today. Let's get started right now on making
your practice a million-dollar practice!
Your Friends at
Remember, we completely guarantee your success. Which means that this innovative
program really doesn't cost you anything. The entire fee will actually
be paid back to you many times over just by applying a few of the simple
Reverse Marketing techniques.
Think of it this
way. If you get just one new client using this program, you'll have covered
the entire cost of the program many times over. And if you could get one
or two new clients a month? The return on investment is enormous!
We both know
you do an excellent job of providing your service. Isn't it time you started
making what you're truly worth?
Place your order right now to start realizing the true potential of your practice.