To Turn All Your Ads And Sales Letters Into Powerful Cash Generators --
It's Foolproof When You Use The Inside Secrets Of The World's Foremost
Direct Marketing Experts!
If you'd like to
put a lot more money in your pocket, we have great news for you. You can
easily transform all your ads and sales letters into powerful cash generators.
How? By using the
inside secrets of the world's foremost direct marketing experts. Now you
can put the most highly paid masters of direct marketing on your team
and kick your sales and profits into high gear. We guarantee it.
Ideal Way To Turn Your Business
Into A Powerful "Money Machine"
you think is the best way to double or triple your profits? We've learned
from many agonizing years of expensive trial and error that the fastest,
easiest way is to...
who is already successful!
can't model just anybody. Not if you want to be as profitable as possible.
You have to model the absolute cream of the crop -- the top one percent
of the most successful people in direct marketing.
is, how do you get even one of these experts to give up their most closely
guarded trade secrets? How do you get them to spill everything they know and lay
it all out on the table -- including their most profitable ads and sales
letters... complete details of where the ads ran or what mailing lists
were used... and fully documented results of the profits produced?
The fact is, your
chances are extremely slim!
you can afford a small fortune to hire one of these top guns, you simply
won't be privy to the powerful inside secrets that can transform your
business into a powerful "money machine" almost overnight.
Risking All Your Time, Effort, And Money
-- Let The Experts Show You Dozens Of Proven Ways To Double Or Triple
Your Profits In Record Time!
there is an inexpensive way for you to "team up" with the most successful
direct marketers in the world. A way to model their most carefully guarded
trade secrets and pump up the selling power of all your ads and sales
Experts like Ted
Nicholas, Dan Kennedy, Alan & Brad Antin, Bob Bly, Jeff Paul, Ray
Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan
Reynolds, T. Harv Eker, Brian Voiles, and Don Bice.
Why risk your hard-earned
money and tons of time and effort "reinventing the wheel" when you can
profit from the proven techniques of the most successful people in direct
to announce a powerful new resource from Bob Serling -- the world's leading
expert on low-cost, high-profit marketing -- that's packed to overflowing
with actual million-dollar campaigns and hot, proven strategies from more
than a dozen of the foremost experts in the world. Bob personally grills
each expert and has them break each campaign down to the finest detail
so you can use their secrets to double and triple your own profits.
find it all in Direct Marketing Hotseat -- Actual Campaigns And Case
Studies Of Million-Dollar Direct Marketing. This is a new, completely
expanded, bound edition of Bob's now "retired" newsletter, Direct Marketing
Profits To A New Level With These Inside Secrets
Marketing Hotseat sold like crazy right from the word go. The only problem
was, it was extremely difficult to coordinate the busy schedules of all
the prominent Contributing Editors. What can you expect when you have
the most in-demand marketing experts in the world lending their considerable
talents to a project?
fulfilling all ten issues he was committed to for the first year, Bob
reluctantly "retired" Direct Marketing Hotseat. But he also decided to
significantly expand it, adding a ton of breakthrough material that would
make it even easier for you to double or triple your profits in short
goal was to make this new, expanded version the ultimate resource on proven,
million-dollar direct marketing strategies and techniques.
much did he add to the original materials? Five hot new issues.
That's right, Bob expanded the materials by a full fifty percent!
insider's guide to increasing your sales and profits is unlike any other
marketing course you've ever seen. And it took so much work to create,
I can guarantee you that nothing like it will ever come along again!
Route To Maximum Sales And Profits
already mentioned, everything in this powerful resource has been proven
in the marketplace. There is no textbook theory, no wishful thinking,
and no fluff or filler. It's all hard-hitting, proven strategies and techniques
that have sold countless millions of dollars worth of goods and services.
all of the material is set up in case-study format, showing all the actual
concepts, techniques, offers, ads, and sales letters that produced tremendous
sales volume. More importantly, the actual mailing lists used, magazines
and newspapers the ads were run in, and fully documented results are also
given. So you know precisely what results you can expect when you model
these campaigns in your business.
This is truly the
most detailed guided tour of successful direct marketing you could ever
hope to get your hands on. Here's what's included in each chapter, and
the powerful benefits it will give you:
Chapter 1: How To Use Dirt-Cheap
Postcards To Send Your Sales Through The Roof
chapter, marketing experts Karen Anderson, Stan Golomb, Jeff Paul, Ray
Jutkins, Dan Poynter, and Brian Voiles show you precisely how to use postcards
to conquer the high costs and low returns of conventional direct mail.
chapter is packed with proven examples that show you how to generate more
highly qualified leads... cash in by making repeat sales to existing customers
and reactivate past customers... make direct sales at a fraction of the
cost of traditional campaigns... increase store traffic to profit-breaking
levels... and maintain top-notch customer contact that produces even more
This chapter includes
seven actual postcards (and documentation of the precise results they
produced) that you can model to pack major selling power into your own
Chapter 2: A Guided Tour
Of A Sales Letter That Sold So Many Pool Cues, They Actually Had To Stop
This is one of
our favorite chapters because it focuses on a sales letter that was so
successful, the client couldn't produce enough product to fill all the
orders. They literally had to stop mailing the letter!
letter was written by Brad Petersen, who is one of the finest and most
effective direct marketing copywriters in the business.
you on a blow-by-blow account of how the sales letter was created. He
pulls no punches, showing you explicitly what should be included in all
sales letters -- and equally important, what should be avoided at all
costs! This candid case study is packed with tips and techniques that
will increase the sales and profits of any business.
Chapter 3: How A Powerful
Secret Produced An 857% Return On Every Dollar Invested In Marketing
presents a case study of a super-successful format Bob developed called
the "Pat-On-The-Back Case Study." This format creates more trust with
both old and new customers than any other strategy you could think of.
And everyone knows that trust is a key component to exponentially increasing
jointly by Bob Serling and his client, Derek D'Angiolini (who is a first-class
copywriter in his own right), this letter demonstrates how to make huge
increases in sales and profits without investing a penny more than you're
already spending on marketing. After modifying Derek's existing sales
letter to follow this new format, the results it produced were a lucrative
$8.57 return on every dollar invested in marketing!
Chapter 4: The Fastest,
Easiest Way To Add Big Profits To Your Direct Marketing
Would you like to have a foolproof
way to make 70% of your customers spend more money every time they do
business with you? How about getting 94% of all your customers to up the
amount of every sale?
reveals everything you'll ever need to know to realize these kinds of
profits. Best of all, it takes almost no effort whatsoever, and it's one
of the lowest cost techniques you'll ever have the pleasure of profiting
money generator is called an up-sell. This chapter gives you all the details
of how to work this remarkably simple and profitable technique. Plus,
you get three actual examples of up-sells that produced the 70% to 94%
increases we just told you about.
Once you know what
to do, there isn't any business that can't have a highly profitable upsell
campaign running and bringing in extra profits in the blink of an eye!
Chapter 5: How To Virtually
Eliminate Refunds And Returns
and refund requests can severely reduce your profits. Not only is there
the direct cost of lost sales, but there's also the time and effort it
takes to handle these wasteful transactions.
The good news is
there are proven ways to reduce your returns and refund requests to the
bare minimum. Two of the best ways are presented in this chapter. You'll
see precisely how other businesses have trimmed the flow of returns and
refunds to a minor trickle, and how you can get similar results in your
Chapter 6: How A Direct
Marketing Master Creates And Tests Million Dollar Space Ads
Ted Nicholas is
widely regarded as the foremost authority on space advertising in the
world. And rightfully so, since his space ads have produced over 200 million
dollars in sales!
chapter, Ted generously lays out the complete details of how he creates,
tests, and modifies space ads to produce world class profits. Ted goes
step-by-step through two completely different full-page ads for his book,
"Magic Words That Bring You Riches."
get a superior education on how to make all your own space ads as profitable
as possible. From writing powerful headlines... to media placement...
to selecting a high-profit theme... to choosing and homing in on the most
profitable benefits... to the best guarantee periods... to closing for
maximum sales, Ted leaves no stone unturned.
This chapter alone
is a classic that's worth far more than the entire cost of this unique
Chapter 7: Increase Your
Profits With A Simple Process To Educate Your Customers
chapter, Alan and Brad Antin reveal a proven process they've used countless
times to make their clients substantial profits. It's a very simple method
of educating your customers they call "try-before-you-buy."
By using this method,
any business can give their prospects a tangible sample of exactly what
they have to offer. And because your competition never does this, the
technique works like crazy.
precisely how this strategy works, Alan Antin guides you step-by-step
through an actual letter he and Brad created for a very satisfied client.
You'll be able to model this universal example to step your profits up
to an entirely new level!
Chapter 8: How To Rewrite
Your Copy For Maximum Profits
your copy is a crucial task. In
fact, there is no world class copywriter I know of who doesn't invest
substantial time in rewriting their copy... Because rewriting really pumps
selling power into your advertising copy!
is remarkably simple once you understand the "recipe." In this chapter,
you'll get all the details of Bob's 17-Step Maximum Profit Rewrite Recipe.
Then Bob shows you how to apply these steps, using an actual sales letter
that was written by one of his clients.
see the before and after versions of the letter, which will show you precisely
why rewriting is so valuable -- because the minor changes Bob made produced
a substantial increase in sales! Using this simple, 17-step recipe, you'll
be able to build the same kind of increased sales into every ad and sales
letter you write.
Chapter 9: How To Convert
A Whopping 37% Of Your Prospects To Paying Customers With Cycle Mailings
leave over 50% of the potential money they could make sitting on the table.
Why? Because they only mail one time to their prospects.
mailings, which are a regularly-scheduled cycle of follow-up mailings
to your prospects, are the answer to capturing all of those sales you've
been letting slip through your fingers.
gives you everything you need to set up your own cycle of high-profit
mailings. It focuses on a cycle of letters that's used by one of Bob's
clients, Judy Meininger.
Judy will show
you how she systematically converts 37% of all prospects to paying customers.
Considering that the standard conversion rate for all businesses is about
10%, you stand to more than triple your profits by taking advantage of
this simple, proven strategy!
Chapter 10: A Direct
Marketing Classic That's Produced An 800% Return On Investment -- For
Over 7 Years Running!
Don Bice has a
classic two-step direct marketing campaign that regularly produces over
eight dollars for every dollar invested in marketing. But what's even
more remarkable is that it's produced these profits like clockwork month
after month for over seven years!
first (and only) time, Don has agreed to share his secrets of success
with readers of this course. Don's entire strategy and full campaign is
carefully dissected to show you how to use these ideas to cash in to the
here -- Don's space ad, his sales letter, his two brochures (and the reasoning
behind having two different brochures in the same package), his lift letter,
and his order coupon. Don breaks each piece down block by block, revealing
his inside secrets you can use to create a perennial, high profit blockbuster
of your own!
Addition To This Multi-Million Dollar, Street-Smart Education
-- There's More Still!
you'll agree that the multi-million dollar ideas we've just told you about
are far and away the most comprehensive collection of proven, high-profit
direct marketing strategies you'll ever find. But we're just getting started!
You see, those chapters have been created only from the ten issues that
made up the original subscription run. Bob has expanded the material and
added five new chapters to kick your profits up even higher. Here are
the powerful marketing weapons you'll gain from these additional chapters:
Chapter 11: How To Create
Blockbuster Offers That Prospects Simply Can't Refuse
direct marketing wisdom says that the first thing you should do is spend
hours writing and rewriting a long list of headlines -- the longer, the
better. By continually working and reworking these headlines, you'll supposedly
come up with one that will far outperform all others.
but we think that's a load of manure, and Bob Serling thinks so too. Bob's
strategy is to never write more than one or two headlines. And to never
even begin to think about headlines until after he's crafted an offer
that's so enticing, prospects would have to be complete fools to pass
Bob's years of expensive trial and error have proven that...
The more enticing
you can make it, the more value you can pour into it, the more benefits
and components you can stack on top of each other in your deal, the more
you're going to sell!
Don't let anyone
tell you otherwise. In these competitive times, customers demand more
than what they're paying for. And if you can deliver that, you can write
your own ticket to certain wealth.
successful deal Bob ever created is the offer that sold the charter subscriptions
to Direct Marketing Hotseat. The first day after the mailing dropped,
his phones began ringing off the hooks.
ordering service, with eight dedicated lines, couldn't come close to handling
all the orders. With those lines tied up, people began calling his office
to subscribe. In a matter of minutes, both his lines were bogged down
ten different lines and ten different people trying to take the orders,
he couldn't even come close to handling them all. Believe it, this is
the kind of problem you love to have to solve!
chapter, Bob shows you precisely how he created this blockbuster offer.
You'll get his triple-threat strategy for building offers that are so
compelling, people can't help digging into their wallets and sending you
You'll see how
your headline and all your body copy naturally flow out of your offer.
In fact, once you've crafted the right offer, the rest of your copy nearly
you'll come away with a comprehensive understanding of how to create offers
that sell like wildfire. This skill alone, which few people possess, is
easily worth a small fortune.
Chapter 12: The
Maximum Profit Headline Clinic
headlines are absolutely crucial to maximizing your profits. Since you
only have a few seconds to seize your reader's attention and convince
them to keep reading your ad or sales letter, you'd better be able to
stop them in their tracks.
clinic, Dan Kennedy, Ted Nicholas, Bob Bly, Brad Petersen, T. Harv Eker,
and Brian Voiles show you everything you need to create the kind of headlines
that get optimum results.
discover what's crucial to include in every headline, what to absolutely
avoid, and ethical ways to "swipe" headlines from other ads and sales
letters. When you're done with this chapter, you'll be a master at creating
headlines that sell much more of what you have to offer.
Chapter 13: 55
HOT Tips For Boosting The Pulling Power Of Your Direct Mail
is jammed full of proven, inexpensive techniques covering every aspect
of your mailing package. And Bob has made it super easy to use by organizing
the techniques according to each specific area of your mailing piece.
have dozens of proven, high profit techniques at your fingertips -- ready
to use to increase the success of all your mailings. Just plug them in
and watch your sales shoot up the charts!
Chapter 14: The
Ultimate Direct Mail Secret: How To Pull An 8%-22% Response On Every Mailing
You Ever Send
Tired of response
rates of 2% or less on your direct marketing? A major reason response
is so low is you're hitting the wrong prospects through the wrong lists
reveals four simple, inexpensive, deadly accurate ways to make sure your
offer gets to your ideal prospects. And it gives you a remarkable new
way of structuring your offer that vastly outperforms all other offers.
Together, these strategies regularly produce responses of 8% to 22%, as
opposed to the lukewarm industry standard 2%.
strategies more than quadrupled the profits of Bob's own business in short
order. They can do the same for you too!
Chapter 15: The
Jeff Paul Interview: Direct Marketing Success Secrets
Jeff Paul is one
of the most successful direct marketers in the country. I was absolutely
floored by how Jeff lays it all on the line in this interview. He holds
secrets for doubling or tripling the number of qualified leads you get
and convert is well worth the entire cost of this course. And that's just
the beginning. Jeff goes on to show you exactly what to do to sell more
of your products more often. Then he reveals how to use his simple plan
to easily produce a six- or seven-figure income year in and year out.
How You Can Personally Cash In
By Teaming Up With The World's
Foremost Marketing Experts
That's the course
in a nutshell. There's actually a lot more than we have room to cover in
this letter, but we're sure you get the picture.
get on the fast track to serious profits by ordering your personal copy
of Direct Marketing Hotseat -- Actual Campaigns And Case Studies Of
Million-Dollar Direct Marketing. The cost of this unique course is
just $127. (TEN Bucks less than you'll find it anywhere else!!) We think you'll
agree this is a tremendous bargain.
why: For starters, this expanded, bound version contains all 10 of the
original issues packed with all the breakthrough information we've just
told you about. Then, there are the five additional chapters jammed full
of even more proven strategies for increasing your sales and profits.
That's well over 200 pages of hot, proven strategies and techniques --
all from the most sought-after direct marketing experts in the world.
But here's the
real test of true value. If this were just another collection of boring
rules and conventional wisdom that doesn't work, it wouldn't matter what
the price is. It wouldn't be worth it.
Marketing Hotseat -- Actual Campaigns And Case Studies Of Million-Dollar
Direct Marketing is the only course that delivers the proven, inside
secrets of the foremost marketing experts in the world -- secrets you
can use to start cashing in on every ad and sales letter you ever create.
And for just a fraction of the price of other misleading, ineffective
information that just eats a hole in your bank account.
Gets Better Still -- Your Success Is Completely
Backed By My "10 Times, Take-It-To-The-Bank" Guarantee
Now, in case you
have any lingering doubts whatsoever, we want to make it foolproof for
you. You see, we completely guarantee your success. Here's
my 10 Times, Take-It-To-The-Bank guarantee:
guarantee that if you use just a few of these simple, proven techniques,
you'll produce at least 10 times as much profit as you invested
in this powerful course within the next 12 months. That's right...
times extra profits you never would have
seen without this course.
If you don't
make at least 10 times your investment in extra profits, we'll refund
every cent you paid. And this guarantee is in full force up to the
final minute of the final hour of the twelfth month.
What could be
more fair? You can "test drive" every breakthrough strategy and technique
for 12 full months. You'll be able to conclusively determine whether they
are super-profitable for you.
If you don't experience
a tremendous increase in your profits, I want you to ask for, and
get, your money back!
The truth is,
you'll never have to worry about a refund. Because once you use these
ingenious, proven techniques and see the huge jump in your profits, we're
betting someone would have to wrestle you to the ground to get you to
let go of this course!
you're really serious about cashing in on the huge profits available in
direct marketing, you can't wait. You need to take immediate action. Click below to order:
you want to really turn all your ads and sales into powerful cash
generators... if you want to stop gambling on risky techniques and get
guaranteed profits... if you want to take control of how much more profitable
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wait. Order your copy of Direct Marketing Hotseat --
Actual Campaigns And Case Studies Of Million-Dollar Direct Marketing
right now. That way you can get on a fast track to doubling and tripling
your sales and profits!
P.S. By acting right
now, you can test drive these powerful strategies and tactics for 12
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no turning back. You'll be hooked on the huge profits that can truly
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Don't wait. Place your order right now and make all of
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